Privacy Policy

Effective Date: 6 October 2025
Last Updated: 6 October 2025

PropertyGoose LTD ("we," "our," "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our services, including our website, marketing platforms, and communications.

We are registered in England & Wales as PropertyGoose LTD. For the purpose of the Data Protection Act 2018 and the UK General Data Protection Regulation ("UK GDPR"), we are the data controller.

1. Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, title, date of birth, gender.
• Contact Data: Email address, phone number, postal address.
• Financial Data: Payment details, bank account information, transaction history.
• Property Data: Information relating to properties you own, let, or enquire about.
• Usage Data: How you use our website, products, and services.
• Technical Data: IP address, browser type, operating system, device identifiers.
• Marketing & Communications Data: Preferences for receiving marketing from us and our partners.

2. How We Collect Your Information

We collect your information in several ways, including:

• Direct interactions: when you fill in forms, request services, or correspond with us.
• Automated technologies: through cookies, server logs, and analytics.
• Third parties: credit reference agencies, referencing companies, property portals, advertising networks, and analytics providers.

3. How We Use Your Information

We use your data in accordance with the law and only where a lawful basis applies. Our purposes include:

• To provide property services such as lettings, sales, valuations, and property management.
• To verify your identity and perform due diligence checks (including AML compliance).
• To manage payments, fees, and charges.
• To improve our website, services, and customer experience.
• To send you marketing communications, where you have consented or where we have a legitimate interest.
• To comply with legal obligations.
• To share market information and property trend data with trusted partners for analysis, reporting, and service improvement. (This information may be aggregated and anonymised, but in some cases, we may share limited personal or transactional data where necessary for legitimate business purposes.)

4. Fair Processing Notice – Market Information Sharing

As part of our operations, PropertyGoose LTD may collect and share market information with carefully selected partners.

• Purpose: This data sharing helps us and our partners to analyse property market trends, improve service delivery, and offer more tailored services to landlords, tenants, investors, and developers.
• Type of information: Wherever possible, we share aggregated and anonymised data, such as pricing trends, rental yields, or demand patterns.
• When personal data may be shared: On occasion, we may share limited personal or transactional data with trusted partners where there is a clear business need and a lawful basis under UK GDPR (e.g., when carrying out joint marketing campaigns or portfolio analysis).
• Your rights: You may opt out of this type of data sharing at any time by contacting us.

We ensure that all partners receiving market information are contractually bound to protect the data, use it only for the agreed purposes, and comply with data protection laws.

5. Sharing Your Information

We may share your personal information with:

• Service providers who deliver IT, payment, referencing, marketing, or customer support services on our behalf.
• Professional advisers, including lawyers, bankers, auditors, and insurers.
• Government bodies, regulators, and law enforcement where required by law.
• Trusted partners, including property platforms, landlords, and marketing affiliates, where this supports our business purposes.
• Analytics and research organisations for the purpose of improving services and market insights.

We will never sell your personal data to third parties.

6. International Transfers

Where data is transferred outside the UK, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions under UK data protection law.

7. Data Retention

We will retain your personal data only as long as necessary to fulfil the purposes for which we collected it, including for legal, accounting, or reporting requirements. Typically:

• Tenant and landlord records: 7 years after the end of the tenancy.
• Sales transaction records: 7 years after completion.
• Marketing records: until you withdraw consent or opt out.

8. Your Rights

Under UK GDPR, you have the following rights:

• Right of access – Request a copy of the personal data we hold about you.
• Right of rectification – Request correction of incomplete or inaccurate data.
• Right of erasure – Request deletion of your data where legally possible.
• Right to restrict processing – Request limited use of your data.
• Right to data portability – Request transfer of your data to another controller.
• Right to object – Object to processing where we rely on legitimate interests or direct marketing.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

9. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and gather usage information.

What are cookies?

Cookies are small files placed on your device to store information.

Types of cookies we use:

• Essential cookies – Required for the website to function.
• Performance cookies – To analyse how visitors use our website.
• Functionality cookies – To remember your preferences.
• Targeting/Advertising cookies – To deliver relevant ads.

Managing cookies:

You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. If you disable cookies, some website features may not function properly.

For more details, please see our Cookie Policy.

10. Security

We use appropriate technical and organisational measures to safeguard your personal data against loss, misuse, or unauthorised access. These measures include encryption, access controls, and regular system testing.

11. Marketing

We may send you information about our services and those of our partners. You can opt out at any time by clicking "unsubscribe" in marketing emails or by contacting us directly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: